Not everything under the banner of SEO is going to work for your site. This is a hard thing to adhere to, as many people will want it to work, and some will even pay a lot of money to get help with it. There are just some bad things that are out there and even if you were to pay a SEO company to help you, your site could fail to make an impact. The main reason why people see a diminished return in regards to their marketing is simple, no one truly knows how search engines construct their algorithm. When you’re dealing with internet marketing, there are several components that you’ll need to consider, not just one. This is the one caveat of technology, especially for programmers trying to master optimization. If you were to learn any programming language, you would find formulas that would make sense. In markup language, when you have 1 plus 1 the answer is always 2. However, when you’re dealing with search engine optimization, 1 plus 1 could equal 45. That doesn’t make sense right? That’s the nature of optimization and many companies are trying hard to make it work the way it’s supposed to, and failing. It’s with that in mind that you will find the following ideas to be terrible for your site. If you are doing any of the following or if a company is telling you to do these things, do not do them. You will find that your woes will start to mount exponentially.
Over Saturation of Guest Blogging Opportunities
There are two ways to do everything in regards to marketing. The first way is natural, easy going, and at a professional level. The other way is to just build up your numbers no matter how you do it and just hope you’re not caught taking shortcuts in the world of optimization. The latter will get you canned from ranking within search engines, while the natural solution will get you a lot of attention. Guest blogging is a powerful tool that you can use to get your brand out there, and it can deliver backlinks, traffic and a lot more. Even though some pundits have a disdain for it, it is viable and still one of the recommended solutions for content creation. The thing that you want to remember here is in regards to how much you’re doing this and where you are doing it. Some people get this notion and run with it, posting content on any blog that will have them, and trying to leverage market share through sheer will. That’s not a good thing, as it is going to be seen as spam. Consistent blogging for others is good, but make sure that you do it within the parameters of relevant blogs and unique content. Even if you hire a SEO company to do this for you, make sure that you always go with top notch content on relevant sites.
Anchor Text For Keyword Saturation
This is rampant, this is going to get you penalized and you won’t even know it. The problem here is the proliferation of anchor text for optimization and monetization. Many companies have stopped using this type of work, but you’ll find that some still practice it and it’s an interesting conundrum. Optimization keywords with anchor text that leads to interior links and pages is not a good idea anymore. Instead, you will need to have relevant links that are fully realized URLs, as well as longer phrases that will allow you to get an idea across and not a keyword. The days of ramping up your anchor text with keywords short and long is over and you will end up with a diminished ranking. Even if you have a highly relevant link that you want to post, you’ll find that it’s risky and it’s not going to help you gain market share. Just don’t do it, it’s safer not to have this in place than to risk losing market share over something so frivolous.
Buying Bulk Links and Recommendations (Reviews)
Look at any website and you will find that there are a lot of people selling links. They are doing it in bulk and it’s going to hurt you in a tremendous way. Do not buy anything in bulk. If the SEO company you have decided to hire is purchasing a lot of links on your behalf and pointing it to your site, beware of what is to come. Sending links to your page is good, but not if they are hitting in droves and are from irrelevant sites, even if they have high page rank. In the past, if you could get a lot of PR 10 links going your way, you could gain a lot of influence, but that’s not the same today.
Tread Lightly With SEO
If you’re not an expert at search engine optimization do not try to do it yourself, and do not buy into any company that is going to work on the aforementioned elements for you. No company should be working on the ideas mentioned here as the search results will end up collapsing for your site if you pursue these options.